We sit down with you and get to know your business, then we do the research and come back with a plan that consists of a situation analysis - so we agree on where you are; a competitive analysis - so we know where your competition is; target audience identification and a strategy on how to reach them; and then the tools and tactics to carry out your marketing initiatives. You can then take the plan and implement it internally, or you can hire us to do it for you. Either way, you have a solid foundation on which to build your marketing program.

Your positioning is the foundation for all of your marketing communications.  If you don't know how you are positioned in the marketplace, how can you talk about your company and what it is you do? 

Public Relations plays a key role in perception - where you are in the marketplace and where you want to be.  Whether it is community relations, internal communications, crisis communications, government relations, social media outreach, analyst relations, or a hard-hitting media relations campaign we can get you started on the right track.

Ink. Press. Coverage. Hits. When it comes right down to it, that's what everybody wants.  We know how to break through the noise in a crowded marketplace.  For almost 20 years, we were the ones in that editor's seat. Simply put, we speak their language. We know what kind of content they are looking for, how they would like to receive it, and more importantly, we know how to position you as a valuable resource to the media.

Know you need a Website, brochure, newsletter and other marketing tools but don't know where to start or what to write?  We can help you build it all within your brand and stay consistent in messaging and true to your positioning.

Reach, frequency and impact.  You really need to have all three.  Advertising is a big investment.  You'd better make sure that you are targeting the right audience with your ad dollars and using messaging that will resonate with them.  We won't let you place your ad buy unless you do.

We can help you with the tools to develop your database and reach out to your prospects turning your leads into closed business.