The mission of Strategic Marketing Service is to provide our client’s with sound, strategic marketing counsel that will help them to build their brands using realistic, affordable marketing initiatives and allow them to increase the return on their marketing investment.

Julie Scopazzi

Senior Strategist

Julie has more than 25 years of marketing and media experience ranging from Emmy award-winning broadcasts to revenue-generating marketing plans. A San Francisco native, Julie went directly into television news reporting after receiving a bachelor’s degree in journalism from San Jose State University in 1984. She also completed postgraduate work at the University of Missouri’s prestigious School of Journalism.  She has since worked in California markets from Redding to Los Angeles, started a company training CEOs how to make the most of their media interviews and parlayed her media relations experience into a public relations and marketing career.

Julie is the former executive vice-president of longtime San Jose advertising and public relations agency Carter Israel, where she worked on local brands such as Sand Hill Capital, Silicon Valley Bank, ABD Insurance, FindLaw.com, Ando Electronics, Meriwest Credit Union, Valley Credit Union, Le Boulanger, Inc. and many more. She also served as Director of Public Affairs for the largest trade association in Silicon Valley, the California Apartment Association and Marketing Director for Second Harvest Food Bank. She currently serves on the Board Development Committee for the Girl Scouts of Northern California and on the San Jose State University Exceptional Women Executives Steering Committee. She is also a founding member of the Exchange Club of Santa Cruz.

Wendy Krugman

Account Strategist

Her experience working on both the agency and corporate side of public relations has allowed her to hone her skills in media relations, and she has achieved extensive coverage in a variety of high profile national news outlets and trade publications including, The Wall Street Journal, San Francisco Business Times, San Jose Mercury News, and the EE Times to name a few.

Prior to Strategic Marketing Service, Wendy worked as a PR Account Manager at DRB Partners, Inc., where she serviced clients across a broad spectrum of industries including; semiconductor, automotive services, real estate, home theater technology, medical equipment, community affairs and professional services. She has also worked as an Online Marketing Associate for Fox Racing, Inc., Director of Special Events for The Cystic Fibrosis Foundation and Senior Account Executive for Carter Israel Advertising and Public Relations.

Wendy attended San Jose State University, where she earned a bachelor’s degree in Public Relations with a minor in Communication Studies. She is also active in the local Silicon Valley PRSA Chapter.

Community Involvement

& Recognition

♦ Mark Twain Award for Best Newscast, 1985

♦ Emmy for Best Newscast, 1991

♦ AP Station of the Year, 1994

♦ Associated Press Television and Radio Association, Board Member, 1995 – 97

♦ Second Harvest Food Bank, Development Committee, 1996 – 98  

♦ American Red Cross, Public Relations Advisory Committee, 1997 – 99

♦ Share Our Strength, Silicon Valley Chapter - Board Member, 1997 – 98

♦ Next Door: Solutions to Domestic Violence - Fund Development Committee, 1997 – 99

♦ United Way of Santa Clara Valley, Communications Strategy Committee, 1998 – 99

♦ Girl Scouts of Santa Clara County, Board Member, Development Committee, Nominating Committee, 1998 – 2007

♦ Silicon Valley Volunteer Center, Marketing Consultant, 2000 – 04

♦ San Jose Downtown Association, Shark Byte Auction Committee Consultant, 2002

♦ San Jose State University Exceptional Women Executives, Steering Committee, 2002 – present

♦ Housing Industry Foundation, Consultant, 2005 – 2006

♦ Exchange Club of Santa Cruz, Charter Member, 2007 – present

♦ Girl Scouts of Northern California, Board Development Committee Member, 2007 – present